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Campaigning Standards

The new Standards for Campaigning are designed for use by anyone who manages and runs campaigns in the voluntary and community sector.

The standards apply equally to large national organisations as well as small community groups.

They have been assembled to give campaigners access to a resource that will help them to perform better in their role and run more effective campaigns.

We will be developing condensed ‘pocket-guides’ of the standards shortly, which will be available to access from this page.

Complete Standards

Download the full set of standards here (.Pdf, 157Kb), or individual units below.

Download a Glossary of terms used in the standards (.Pdf, 20Kb).

Individual Units

1: Identify and prioritise issues on which to campaign
(.Pdf, 14Kb)

What are we campaigning on?

2: Develop a vision for the campaign
(.Pdf, 11Kb)

What does success look like?

3: Carry out research on the campaign issue
(.Pdf, 13Kb)

What do we know, and what do we need to know?

4: Develop a campaign strategy
(.Pdf, 12Kb)

What are we going to do?

5: Obtain and manage resources for the campaign
(.Pdf, 12Kb)

What resources do we need?

6: Develop a campaign work plan
(.Pdf, 12Kb)

What needs to be done?

7: Design and develop a monitoring and evaluation framework for the campaign
(.Pdf, 11Kb)

How will we know we’ve won?

8: Build the campaign identity and maintain its reputation
(.Pdf, 13Kb)

What do we want to say?

9: Manage relationships integral to the campaign
(.Pdf, 13Kb)

What needs to be done to keep people on side?

10: Administer and organise the campaign
(.Pdf, 11Kb)

How do we deliver?

11: Mobilise the campaign team
(.Pdf, 11Kb)

What skills do we need?

12: Coordinate materials and products for the campaign
(.Pdf, 12Kb)

How do we get our message across?

13: Monitor the campaign
(.Pdf, 12Kb)

How are we doing?

14: Evaluate the campaign
(.Pdf, 13Kb)

Did we achieve success and how can we learn from it?

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